I Am Legend Opens Strong With Most IMAX(R) Shows Selling Out

IMAX Corporation and Warner Bros. Pictures today announced that I Am Legend opened strongly, with most shows sold out at IMAX(R) theatres during its debut weekend, contributing $3.2 million of the record-breaking $77.4 million that the film grossed at the domestic box office, from December 14 through Sunday, December 16. The picture opened on 77 domestic IMAX screens, posting a per screen average of $41,936. I Am Legend also opened on 6 international IMAX screens, bringing the worldwide IMAX estimated total to $3.4 million.Included in the film’s debut weekend, were the highly successful openings of two new IMAX theatres at Regal Cinemas multiplexes. In Knoxville, TN, the Regal Cinemas Pinnacle Stadium 18 sold out the entire weekend, reporting more than $77,000 in gross box office receipts from the single IMAX screen. In Las Vegas, NV, the Regal Red Rock Stadium 16 reported $44,000 from its new IMAX screen. “With I Am Legend, this weekend marks the biggest December opening in not only motion picture history but IMAX history as well. We couldn’t be more thrilled,” said Dan Fellman, President of Domestic Distribution at Warner Bros. Pictures. “We’re delighted to be able to offer fans of Will Smith and this classic sci-fi thriller two exciting ways to experience the film throughout the holiday season.” “I Am Legend marks our biggest December opening, and Warner Bros. Pictures has again delivered a powerful blockbuster that resonates with IMAX audiences,” said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. “This has been a banner film year for IMAX, one in which we’ve contributed to the box office results of a large number of movies that have opened in the prized number one spot, and we’re pleased that the recently confirmed expansion of the IMAX theatre network will help us meet the high demand from moviegoers.” “We’re so excited by our strong film performance in 2007. Combining a highly successful, time-tested science-fiction story with the talents of Will Smith, Warner Bros. Pictures and the power of The IMAX Experience(R) is why these results are so fantastic. We are delighted to be a part of such a successful movie that we believe will carry on in full force through the holidays,” added Greg Foster, Chairman and President of IMAX Filmed Entertainment. “These weekend results illustrate the strength of IMAX’s partnership with Warner Bros. Pictures, and the potential draw of films that are ideally suited to IMAX.” Robert Neville (Will Smith) is a brilliant scientist, but even he could not contain the terrible virus that was unstoppable, incurable and man-made. Somehow immune, Neville is now the last human survivor is what is left of New York City and maybe the world. For three years, Neville has faithfully sent out daily radio messages, desperate to find any other survivors who might be out there. But he is not alone. Mutant victims of the plague – The Infected – lurk in the shadows… watching Neville’s every move…waiting for him to make a fatal mistake. Perhaps mankind’s last, best hope, Neville is driven by only one remaining mission: to find a way to reverse the effects of the virus using his own immune blood. But he knows he is outnumbered… and quickly running out of time.

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