The search to find KFC’s ‘Hitmaker’ is on with the launch of the company’s Pride 360° theme song contest. During Black Music Month, KFC invites aspiring artists and musicians to join the competition and submit their best music for what could become KFC’s new theme song for its Pride 360° program. The winning artist, who creatively incorporates the key words Individual, Family, Community, Heritage and KFC into the song, will receive a recording opportunity worth $5,000 and an appearance on BET’s “Rap City.”

“During Black Music Month and through Pride 360°, KFC celebrates the positive ways African-American music has contributed to and shaped American society,” said James O’Reilly, chief marketing officer for KFC. “Not only is the contest a great opportunity for us to celebrate our belief in the individual, family and community, more importantly, it’s also our chance to give an inspiring artist a shot at making a dream a reality.”

Artists may upload their audio submissions (and artist/musician photo) at www.kfc.com/pride360 or mail them to KFC at 1900 Colonel Sanders Lane, Louisville, KY, 40213, Attn: KFC Hitmaker. Six finalists will be selected on July 13 and online voting will begin July 20. Between July 20 and Aug. 10, visitors to www.kfc.com will have the opportunity to vote for their favorite version of the Pride 360° theme song, and the winner will be named the “KFC Hitmaker.”

The contest winner isn’t the only one who comes out on top. One lucky online voter will be randomly selected to win 360 $1 KFC gift checks redeemable for 360 KFC Snacker® sandwiches, or other menu items at participating locations.

For more contest information and official rules, please visit www.kfc.com/pride360.

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