Crown Royal Looking to Uncover the Next Kings of Comedy

Crown Royal, America’s number-one selling whisky by value, will kick off its highly-anticipated Crown Royal Bad Boys of Comedy Tour at the Murat Theatre in Indianapolis, IN on Friday, October 6, with some of the nation’s hottest up and-coming comedians set to hit the stage. Hip-hop legend Doug E. Fresh will host the 12-city tour, with veteran funnymen Bruce Bruce and Earthquake headlining.

“Comedy provides a relaxed setting where adults from all walks of life can come together, put their daily lives on hold and simply be entertained,” said Giovanni Sgro, Crown Royal multicultural brand manager. “The Crown Royal Bad Boys of Comedy tour is an exciting way to engage consumers, uncover rising talent and reinforce our key message reminding fans that — ‘It’s about quality, not quantity.”

For the Bad Boys of Comedy Tour, Crown Royal has partnered with prolific comedy producer Walther Latham. Latham is responsible for creating some of the largest grossing comedy tours in history, including The Original Kings of Comedy Tour, which raked in over $37 million. Latham is also responsible for the successful HBO series and DVD comedy, “P. Diddy Presents The Bad Boys of Comedy,” which is the inspiration for this tour.

In addition to the celebrity headliners, the Crown Royal Bad Boys of Comedy Tour will open the stage to some of today’s hottest up-and-coming comedians. This is the first large-scale comedy tour to put rising stars side- by-side with veteran comedians.

“Beyond the amazing comedy, what makes this tour so special is that fans could be witnessing the big break for a future king of comedy as these sensational comedians set the stage on fire. Crown Royal is honored to lend support to a tour that provides aspiring African American comedians an opportunity to showcase their talent,” said Sgro.

The Crown Royal Bad Boys of Comedy Tour will make stops in the following cities in 2006: Indianapolis, IN (October 6); Dallas, TX (October 8); Westbury, NY (October 13); Merrillville, IN (October 14); Phoenix, AZ (October 21); Cincinnati, OH (October 29); Milwaukee, WI (November 3); Rochester, NY (November 4) Jacksonville, FL (November 10); Charleston, SC (November 11); Columbia, SC (November 18); Washington D.C. (November 19).

Tickets are available online at http://www.lathamentertainment.com or at each local box office.

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