Pantene Total You Tour Partners With Celebs To Celebrates Total Sisterhood

Celebrating its fifth year of educating and empowering African-American women, the Pantene Total You Tour (PTYT) has again partnered with celebrities to talk about achieving holistic health and wellness through total sisterhood. Starting as an HBCU tour five years ago, the Tour has grown to reach more than 100,000 Black women nationwide making it a one-of-a-kind event.

Designed specifically for women of color, the PTYT will visit eight cities nationwide with a full day of panel discussions, personal anecdotes and inspiration related to women’s holistic health. In the past, the tour focused on enlightening African-American women about total wellness of the mind, body and spirit. This year, the tour focuses on empowering women to “do” total sisterhood. Bringing women together from various backgrounds and motivating them to “be” their unique and holistic beauty.

“This year’s theme underscores the teachings of past years, but now turns our attention to activating total sisterhood, total beauty and the total you, which is imperative,” says Rod Chappell, a Tour founder and CEO/President of Grassroots Promotions, LLC. “It’s essential that we empower and encourage women to take proactive measures regarding their holistic health and the transformation of the mind, body and spirit.”

Kicking off the event with an intimate “Girlfriend Chat,” PTYT veteran and fitness guru Donna Richardson Joyner will be joined by actress and comedian Myra J, “Girlfriends” star Jill Marie Jones and ESSENCE magazine editorial director Susan L. Taylor.

“This tour provides women with the opportunity to gain valuable advice regarding their health and is a great outlet to have fun and be entertained,” says Donna Richardson. “For the Black community, and even more importantly for women, it’s critical that we recognize the health risks we are faced with, and through this event, we will do so.”

While the tour has evolved, its caliber of talent has continually boasted some of the most well respected African-American icons. Previous panelists and artists have included Queen Latifah, Nikki Giovanni, MC Lyte, and Erykah Badu

Keeping to its roots, PTYT seeks to bring an experience to its visitors, not just a bag of products. Sisterhood weekend will also include:

·A fashion show and model call hosted by America’s Next Top Model winner Eva Pigford;

·Live performances from artists such as gospel recording artists Yolanda Adams and Mary Mary, and R&B artists Tyrese, LeToya Luckett, Goapele and Ju-Taun;

·A total You EXPO featuring healthcare consultants, makeovers, manicures, product demonstrations and giveaways.

For more information about the tour, including event dates, locations and ticket prices, visit


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