Cingular Announces Exclusive Concert With Rihanna And Nick Cannon In Indianapolis

Adding yet another musical element to its repertoire, Cingular today announced that Cingular Sounds Live, a unique concert series designed to generate exclusive content specifically for the mobile environment, will come to Indianapolis. On March 31st, the company will host an invitation-only Cingular Sounds Live concert at the Vogue featuring performances by Def Jam Records recording artist Rihanna, whose singles “SOS” and “Pon De Replay” have become major pop hits, and Nick Cannon, whose current hit is “Can I Live?”.

Cingular creates, produces and hosts a series of regular music events throughout the country from which taped footage will be used as part of the company’s exclusive video offering. Utilizing the company’s on-demand streaming video service, Cingular Video(TM), customers will be able to use their 3G-compatible wireless phones to watch concert highlights shortly after the live event.

“Showing video content on wireless devices is not necessarily new anymore, but what makes Cingular Sounds Live so unique is that we aren’t chasing music concerts to get this footage. Instead, we are actually creating these mobile music events for the sole purpose of making the content available for our customers to access and enjoy on their wireless phones,” said David Garver, executive director of segment marketing and sponsorships, Cingular Wireless.

Cingular Sounds Live is the latest development in the company’s successful Cingular Sounds program. The creation of Cingular Sounds Live demonstrates Cingular’s leadership in wireless music innovation, as well as the natural synergies between wireless and music.

“With the advancement of wireless networks and handset technologies, the cell phone is becoming a true entertainment device. Innovative programs like Cingular Sounds Live allow us to address the needs of many consumers who want to stay connected to their lives — and their music — while mobile,” added Garver.

Via PRNewswire

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