310 Inks Deal With Actor Terrence Howard To Endorse 310 Footwear

310 Global Brands, Inc., the marketing and merchandising company of the high-end automotive specialists 310 Motoring, announced that it has signed a worldwide celebrity endorsement agreement with Best Actor Oscar-nominated film star Terrence Howard for its 310 footwear line.

Under the agreement, 310 will have exclusive worldwide rights to the Terrence Howard 310 print media, including advertisements and point-of-purchase displays, through July 2007. The Terrence Howard campaign will appear in men’s urban, fashion and lifestyle magazines in the United States and in countries around the world where 310 Footwear is available.
“Terrence has had a stellar year – two incredible movies, Crash and Hustle & Flow – for which he’s earned Oscar and Golden Globe nominations,” said Marc Laidler, founder of 310 Motoring. “He’s a powerful actor, and has a presence that draws people in – on screen, on camera – and now with 310, in print.”

Terrence Howard said: “I’m thrilled to take on my role as a spokesperson with 310. This brand has always been known as a symbol of luxury in Los Angeles, and I’m proud to help take it to the next level as the 310 code goes global.”

Laidler added: “Terrence is the perfect symbol for 310. He is one of Hollywood’s most respected rising stars with a deep history in the industry, and his impeccable taste is evident in everything he does – including selecting roles of quality and substance. With Terrence front and center in our 310 ads, I’m looking forward to what I believe will be an incredible year for the brand.”

Terrence Howard exploded onto the Hollywood scene this year after delivering strong performances in a number of critically acclaimed films such as Hustle & Flow (2005), Crash (2005) and Ray (2004). Crowned as the new “Indie Film King” by Entertainment Weekly, Howard’s performances have garnered him numerous nominations, including an Academy Award, Golden Globe Award, Independent Spirit Award, NAACP Image Award, and Chicago Film Critics Award, among others. He will next be seen in the feature films Idlewild and Awake.

310 Footwear reflects the quality, integrity and design of the high-end customized automobiles bearing the same moniker. The fabrication, design and details reflect the quality, uniqueness and exclusivity of these special automobiles. It is designed to capture a feeling, a culture, a lifestyle. It is the quintessential luxury brand.

Via BUSINESS WIRE

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