The Game Partners With 310 Motoring To Launch Footwear Line

310 Global Brands, the marketing and merchandising company of the high-end automotive specialists 310 Motoring, announced that it is launching multi-platinum hip-hop superstar The Game’s signature sneaker line, “Hurricane by 310,” in Europe in March 2006.

The European launch at key specialty athletic and urban lifestyle stores in France, Germany, Holland, Spain and the United Kingdom follows the successful Holiday 2005 debut in the United States. The American launch at select athletic specialty stores resulted in high double digit sell-thrus.

“The Hurricane line is not just about signing one of the largest and most respected hip hop artists — it’s about relationships,” said Marc Laidler, founder of 310 Motoring. “My history with The Game goes back to when he was an aspiring artist — and I feel blessed to be working with him. He is sharp, articulate and creative, and is integrally involved in developing the Hurricane line — a natural progression for 310 Motoring as it grows into a global luxury brand.”

Recording artist The Game stated: “I’m ecstatic to present my shoe — Hurricane by 310 — to the world. It’s an original design that is the result of a creative collaboration with Marc and the 310 design team. It’s the highest quality. It is going to be big and I feel honored to be doing it with Marc and 310 Motoring.”

Under the agreement, 310 will design, market and distribute the Game’s signature footwear line. Reflecting The Game’s tastes and personality, the initial Hurricane by 310 style is a street athletic sneaker in all-over white and all-over black. Additional styles and colorways are planned in 2006.

310 Footwear reflects the quality, integrity and design of the high-end customized automobiles bearing the same moniker. Each detail of fabrication speaks of the very special attention paid to quality and evokes absolute exclusivity. It is an utterly unique collection that is not designed to be unique. It is designed to capture a feeling, a culture, a lifestyle. It is the quintessential luxury brand.

Via Business Wire

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