Jamster and WMG Expand Relationship with Commercial Featuring Diddy

Jamster, a worldwide leader in mobile content and entertainment services and a wholly owned subsidiary of VeriSign, Inc. (Nasdaq: VRSN), today announced that Sean “Diddy” Combs, founder and CEO of Bad Boy Worldwide Entertainment Group, is featured in a new commercial promoting Jamster-exclusive ringtones created from master recordings in The Notorious B.I.G. catalog. The Notorious B.I.G.’s latest album from Bad Boy Records, The Notorious B.I.G. Duets: The Final Chapter, hits music stores today. Bad Boy Records is a joint venture with Warner Music Group (NYSE: WMG).

Jamster has successfully worked with WMG for close to a year. Jamster has distribution rights to WMG’s mobile personalization products catalog, which allows it to offer consumers ringtones and screensavers by WMG’s world- renowned roster of artists.

Earlier this year, WMG’s Warner Bros. Records worked with Jamster to provide consumers with early access to Asylum Records/Warner Bros. Records rap artist Mike Jones’ Top Five debut album by taking advantage of the popularity of ringtones. Together they created the first artist-endorsed Jamster ringtone commercial in the Americas. A band on WMG’s Asylum Records, D4L, created a ringtone called ‘Laffy Taffy’ earlier this year that has topped the Jamster Top 40 Ringtones chart for nearly three months.

“This relationship with a diverse, global content aggregator like Jamster allows Warner Music Group to literally put our music-based content in the hands of mobile phone users around the world,” said Kevin Liles, Executive Vice President, Warner Music Group. “As the mobile phone becomes an increasingly important way for consumers to get their favorite music and entertainment, we’re excited to be the first major music company to help fans connect to music they love through Jamster and its network of dozens of wireless providers.”

“Warner Music Group provides Jamster with popular mobile entertainment choices that individuals everywhere are using to personalize their wireless experience,” said Vernon Irvin, Executive Vice President and General Manager, VeriSign Communications Services. “As labels move into the mobile broadband age, Jamster is helping the music industry give consumers what they want, when and how they want it.”

The commercial featuring Diddy can be seen on BET, which is the nation’s leading television network providing quality entertainment, music, news and public affairs programming for the African-American audience.

Via PRNewswire-FirstCall

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