NASCAR Will Be Honored At Tenth Annual Urban Wheel Awards

On Wheels, Incorporated, publisher of African Americans On Wheels, Latinos On Wheels, and the soon-to-be-launched Asians On Wheels magazines will honor NASCAR at the Tenth Annual Urban Wheel Awards as the inaugural recipient of the Diversity in Motorsports Award. Mike Helton, NASCAR’s president, will attend the Urban Wheel Awards to receive the honor.

“A lot of people are not aware of the many great diversity oriented things happening at NASCAR,” says Randi Payton, president and CEO of On Wheels, Incorporated, producer of the Urban Wheel Awards. “NASCAR has operated its many diversity initiatives under the radar for quite a while.”

The Tenth Annual Urban Wheel Awards (UWA) will be held on Tuesday, Jan. 10, 2006, from 6 p.m. to 11 p.m. at Orchestra Hall at the Max M. Fisher Music Center in Detroit. More than 2,500 automotive industry executives, media, political and community leaders are expected to attend the ceremony, which is being held in conjunction with press preview week for the North American International Auto Show (NAIAS). The program benefits the Edward Davis Education Foundation, a non-profit 501(c) 3 that provides scholarship support for students of color pursuing careers in the automotive industry.

Sinbad, acclaimed actor and comedian will serve as master of ceremonies.

An independent panel of judges comprised of well-known journalists will select the UWA winners in the following categories: Company of the Year, African-American Executive of the Year, Asian-American Executive of the Year, Latino Executive of the Year, Minority Supplier of the Year, Urban Truck of the Year and Urban Car of the Year.

This year also marks the fifth year of the Diversity Automotive Advertisement award, a “people’s choice” award for diversity in automotive advertising. The general public may vote online at http://www.onwheelsinc.com for their favorite print automobile ad geared towards African American, Asian-American and Latino markets. Advertising agencies that produced the most creative advertisements, as determined by the online voting, will earn the Diversity Automotive Advertisement award.

“Since their inception in 1997, the Urban Wheel Awards have developed into the ‘Academy Awards’ of diversity in the automotive industry,” says Payton. “The Urban Wheel Awards have made diversity just as competitive as the cars built by the industry.”

Via PRNewswire

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