DoD To Launch New Urban Hip Hop Channel

DoD(TM), the first-ever all video-on-demand virtual channel targeting the hip-hop and urban market, will launch as a free service on Comcast’s ON DEMAND service on November 11, 2005. DoD™ is the new grassroots brand and VOD subsidiary of Simmons Lathan Media Group, founded by Media Entrepreneur Will Griffin, in partnership with Hip-Hop Mogul Russell Simmons and Television Pioneer Stan Lathan.

The sponsorship-supported lifestyle channel, featuring original and acquired content, will be available in all Comcast ON DEMAND markets, including Atlanta, Baltimore, Boston, Chicago, Cleveland, Dallas, Denver, Detroit, Los Angeles, Philadelphia/New Jersey, San Francisco/Oakland, Seattle and Washington, DC, plus suburban metros. Comcast Digital Cable customers will be able to select the “Urban Beat” option on the ON DEMAND main menu and then choose DoD(TM).

“With over $1 trillion a year in spending power, hip-hop consumers, ages 13-34, have become the driving force of a great movement in popular culture by uniting fans across racial lines,” said Will Griffin, CEO of DoD(TM). “With DoD(TM), we are creating a cutting-edge channel that will fill a void and pent-up demand in hip-hop and urban programming. The channel will feature fresh and compelling content aimed to educate, inform and stimulate this powerful and unified base of fans of Hip Hop Culture. Demand it!”

DoD(TM) will feature fresh content with themes that change monthly hosted by their own VJ personalities. Programming will include mix tapes and video mix shows; music- and sports-celebrity-driven documentary series; local market content; short- and feature-length films; “old school” classics; fashion and comedy specials; DoD(TM) video personals; exclusive RBK-produced content; and more.

The month of November is dedicated to “Mixtapes, the Lifeblood of Hip-Hop.” DoD’s schedule will debut exclusive bios on 50 Cent and Eminem, who began their careers featured on mix tapes. The channel will have RBK-produced content from Jay-Z, Allen Iverson and G-Unit. Also available on DoD(TM) are mix tape sessions with Clinton Sparks, Eminem’s DJ; video mix shows that combine mix tapes remixed with music videos and dance battles featuring street style dancing. Additionally, DoD(TM) has joined forces with Allhiphop.com to bring viewers conversations with hip-hop’s most essential figures, including Damon Dash, Paul Wall, Nas, 50 Cent, Beanie Siegel and Juelz Santana.

DoD(TM) will deliver highly targeted advertising and sponsorship opportunities for brands that have a demonstrated history of supporting Hip Hop/Urban culture. DoD(TM) will help brands integrate their marketing messages within the programming. In partnership with Clear Channel Entertainment Properties, DoD(TM) has already signed on Coca-Cola, General Motors and Reebok as founding partners. They will be featured in authentic and innovative branded entertainment programs, and will be incorporated in cross promotional DoD(TM) marketing campaigns.

Via PRNewswire

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