Advertising and Hip Hop Moguls Unite On Children’s Educational Product

Hip Hop mogul Steve Rifkind and Florida Panther owner and advertising mogul Jordan Zimmerman have quickly began creating new business for their joint venture. The pair has partnered with multi-platinum selling music producers The Trackmasters, Tone and Poke, on the development of Kids Block, a revolutionary new way to view children television programming. The series aims to educate children via a process that marries urban music and intellect, much like School House Rock’s integration of the use of music in children programming 30 years ago.

Zimmerman exclaims that with the popular music and brilliant songwriting that Trackmasters are creating, Kid’s Block will “bridge the gap between parents and their children. This is a program that the whole family can enjoy together.”

Kid’s Block was conceived six years ago by the Trackmasters and put into production a year ago. The shows combine expert puppetry (conducted by the Trackmasters) along with original educational songs that touch on subjects like the process of electricity, the study of vowels, morals and mathematics. “We see this as the next evolution of television entertainment. We’ve made a more hip Sesame Street, a more creative Barney.” states Poke of the Trackmasters.

Combined, Rifkind and the Trackmasters are responsible for more than 200 million records sold worldwide in the music business. They have created hits with music industry luminaries such as Wutang, Nas, Big Pun, and 50 Cent. “Our success in the music industry is what makes Kids Block so unique. The shows are based on songs and that’s what we do best, create and promote songs. Now our work is just that more important because we are educating our children, the future generations,” states Rifkind.

Rifkind launched the Steven Rifkind Company (SRC) in 1989 as a consulting firm that offered promotion via street teams (“street team” is a term that Rifkind has trademarked) for companies such as Nike, Pepsi, HBO, Rolling Stone and Levis. With the success of SRC, Rifkind launched Loud Records in 1992 by signing legendary Hip Hop groups, Wutang and Tha Liks. The company went on to achieve success with such fabled Hip Hop groups such as Big Pun, M.O.P, Mobb Deep, Xzibit, and Three 6 Mafia. After closing, Rifkind launched Street Records Corporation (SRC) in March 2003 with Universal Records and counts marquee artists David Banner, platinum-selling R&B artist Akon, Remy Ma and recently signed Harlem, NY rapper Jae Millz and his Wanna Blow imprint to the label.

Zimmerman is the CEO of famed advertising agency Zimmerman Partners, which was founded in 1984. The advertising mogul and owner of Zimmerman Partners also own the Florida Panthers and the Bank of Atlantic Arena in Fort Lauderdale, FL. Zimmerman Partners also operates 22 offices in 10 states and has worked with a variety of clients including the Florida Panthers, the Miami Dolphins, Musicland, and Office Depot. The company’s philosophy centers on “brandtailing,” which merges branding strategies with retailing to promote products and services that build brand identity.

The group has created 26 episodes of Kid’s Block and is still in the creative process of the project. A DVD of the series is also in the works. Network pitching has not commenced as of yet.

via Tremedia Press

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