NBA Star Allen Iverson And Reebok Celebrate Milestone Partnership

Some things just seem to get better with time, and that sure is the case for Philadelphia 76ers star Allen Iverson. In celebration of Iverson’s success, strength and determination throughout his decade-long career as an NBA superstar and with Reebok, the brand will hold a “10 Year Anniversary” event to launch the latest shoe in the Iverson signature footwear collection — the Answer IX. At the event, Reebok will also unveil a limited edition three-shoe “Anniversary Collection,” featuring Iverson’s favorite shoes of all time. In addition, Reebok will debut Iverson’s new television ad, “10 Years of Heart.”

As a tribute to Allen Iverson, Reebok has created the “Allen Iverson/Rbk Scholarship Fund.” During each of the next five years, one $10,000 scholarship will be given to a local Philadelphia high school student who embodies authenticity and individuality — the core values of Iverson and the Rbk brand. The “Allen Iverson/Rbk Scholarship” will be awarded to a student who, like Iverson, is not afraid to be true to themselves and follows their own unique path to greatness. Allen Iverson, Reebok, Crossover Promotions Inc. and BELL (Building Educated Leaders for Life) will work together to select the recipient each year. BELL’s mission is to increase the academic achievements, self-esteem and life opportunities of children living in urban communities. Crossover Promotions Inc. will also assist in providing financial assistance to a select student looking to attend a HBCU (Historically Black College and University).

On October 17th, celebrities and VIPs will be in attendance at the official Answer IX launch event at New York City hot spot — The Canal Room. As the start of the 2005-06 NBA season nears, Iverson looks to continue to add to a legacy that has seen him be named NBA Rookie of the Year, NBA Most Valuable Player, NBA scoring champion, USA Basketball Olympian, and two-time NBA All-Star Most Valuable Player.

“Reebok believed in me from day one,” said Iverson. “They took a chance on me when a lot of people were questioning whether or not I would make an impact on the game. Ten years later, with an NBA MVP award and leading the league in scoring four times, it looks like Reebok made the right decision.”

“Reebok and Allen Iverson have been family in every sense of the word for 10 years now,” said Paul Fireman, Reebok chairman and CEO. “The loyalty Allen has to our brand has made us partners for life and the passion Allen has shown for basketball makes him one of the very best players in the game today.”

The Answer IX is the tenth shoe in the Iverson collection and the first to feature Reebok’s innovative “The PUMP” customization technology. Available on November 4th, for a suggested retail price of $125, the Answer IX will have an adjustable switch that allows “The PUMP” technology to be turned on or off.

Via PRNewswire-FirstCall

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