Kanye West and Pepsi Take a Trip Around the Globe

Kanye West in his new Pepsi commercial, “Timeline,” which will premiere during the MTV Video Music Awards on Sunday, August 28. “Timeline,” follows Kanye as he walks by iconic backdrops of various cities via state-of-the-art computer graphics and special effects. The commercial is set to the song “Heard ‘Em Say” (featuring Adam Levine of Maroon 5) from Kanye’s new album “Late Registration.” The 30-second spot was directed by Spike Lee and created by Spike DDB.

The “Timeline” commercial is a part of Kanye’s new partnership with Pepsi. On August 13, the artist headlined an exclusive Pepsi Smash concert in Miami. Performance footage of Kanye from the concert is currently featured on Pepsi’s music microsite on Yahoo! (http://www.smash.yahoo.com), which launched in June and includes original video programming from a variety of musical artists. Las Vegas-based MEGA, INC., Pepsi’s music marketing agency, facilitated the partnership with Kanye.

Photo via PRNewswire

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