BET Kicks Off Black College Tour

HBCUs get ready, because college campuses will never be the same again! This fall, BET is hitting the road for the Black College Tour, and with three successful years under its belt, “Senior Fever” is definitely in the air! Alongside some of its key marketing partners, BET will provide a day of entertainment, games, contests, and product samples/information, for current students at 14 historically Black colleges and universities. Starting at Tennessee State University in Nashville on September 8, the events will be on campus and targeted towards college students presently enrolled in the host institutions. Festivities will be hosted by BET’s on-air talent and feature exciting live performances from Universal/Motown recording artists.

Procter and Gamble is once again the Tour’s presenting sponsor. Pontiac, Pepsi, Southwest Airlines, the U.S. Air Force, Verizon Wireless, and Universal/Motown, are all associate sponsors, many for a third or fourth year. McDonald’s(R) joins the Tour this year and will provide students with an “i’m lovin’ it(TM)” experience.

“While we continue to bring campuses all of the exciting elements that have become student favorites, we are constantly working with sponsors each year to develop new and innovative outlets to reach students and provide a day of positive interaction,” said Michelle Garner, BET’s Advertising Sales Vice President of Special Projects and Event Marketing.

“Southwest Airlines is proud to be a part of such an exciting HBCU event as it continues to grow in popularity every year,” said Rob Brown director of multicultural marketing for the Dallas-based airline. “Our sponsorship simply underscores the communities we can reach by partnering with the BET Black College Tour.”

After a highly successful freshman year on the Tour, Rap City Top Ten will once again tape from the schools each Friday with the show’s new host, J- Nicks. As in previous years, the Black College Tour will also include basketball tournaments, freestyle rap, and singing contests, video game competitions, music performances, product sampling and a career center. The endeavor is part of BET’s continual effort to support historically Black colleges and universities.

The overwhelming success of the BET Black College Tour can be attributed to the support and generosity of the Tour sponsors who provide relevant, engaging and informative entertainment and professional networking opportunities for minority students. Previous Black College Tours have included free roundtrip airline tickets courtesy of Southwest Airlines; new product samples from Procter & Gamble; a Verizon Wireless 3-point basketball shoot-out contest; a Pepsi Flow freestyle rap competition; as well as free concerts from Universal/Motown hit artists including Akon (SRC), Granddaddy Souf (SRC), and new up & coming artists.

The following are the dates and schools BET is scheduled to visit during the 2005 BET Black College Tour:

2005 BET Black College Tour Schedule

September 8 Tennessee State University, Nashville, TN
September 16 Jackson State University, Jackson, MS
September 23 Clark Atlanta University, Atlanta, GA
September 30 Bethune-Cookman College, Daytona, FL
October 7 Grambling University, Grambling, LA
October 13 Tuskegee University, Tuskegee, AL
October 14 Alabama State University, Montgomery, AL
October 19 Florida A&M University, Tallahassee, FL
October 26 Virginia Union University, Richmond, VA
October 28 North Carolina A&T State University, Greensboro, NC
November 3 Prairie View A&M University, Prairie View, TX
November 4 Texas Southern University, Houston, TX
November 9 Johnson C. Smith University, Charlotte, NC
November 11 South Carolina State University, Orangeburg, SC

Via PRNewswire

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