Award-winning director Jimmy Smith joined BBDO New York

David Lubars announced today that the award-winning creative director and copywriter, Jimmy Smith, has joined BBDO New York as an Executive Creative Director.

Smith comes from Wieden & Kennedy where he created brilliant television advertising for Nike, including the famed “Freestyle” spot. He was also renowned for his creative contributions extending the Nike brand into non-
traditional media.

At BBDO, Smith will report to Lubars. He will divide his time between New York and Los Angeles. “Our goal is to create and deliver the most compelling commercial content in the world,” said Lubars, Chairman and Chief Creative Officer of BBDO North America. “To do this, we must continue to create great television advertising. We also need to expand our creative excellence across a wider palette. Jimmy is perfect.” He continued, “Jimmy has created extraordinary television advertising. In addition to his award-winning work, he has written books, created television shows, developed music videos, conceived video games … even helped publish a custom ‘zine’ on behalf of his client. We are ecstatic that Jimmy has agreed to bring that same magical talent to BBDO New York and our clients.”

At Wieden, where he has worked for the past ten years, Smith co-created the award-winning Nike “Freestyle” spot that features NBA stars dribbling and dancing to the hip-hop beat of a bouncing ball. He also co-created memorable
spots with Vince Carter (“Dr. Funk”), Ken Griffey, Jr., Marion Jones, Marshall Faulk, LeBron James, Bernie Mac, Snoop Dogg and more. He’s won Lions, Clios, Pencils.

Equally impressive, Smith was successful in helping to extend the Nike brand into other media. For example, he wrote the “Nike Battlegrounds” documentary and TV series for MTV. He co-authored a book, “Soul of the Game,”a celebration of basketball in images and voices. He produced music videos and CD’s. He creative directed the “NBA Street 2” video game for Electronic Arts. He co-published the custom magazine “U-Don’t Stop.” He was the brainchild behind “The Truth,” a novel that examines the issue of racial prejudices and misunderstanding. And he has a musical, “Ball,” in production.

Prior to working at Wieden, Smith spent time at Muse Cordero Chen. “The chance to be a part of something cool, revolutionary and different is what caught my attention,” said Smith. “David’s charge to create the most compelling commercial content is a big deal to me. It’s not enough to package a message in a creative execution. The audience has to feel you.” He added, “I’ve always liked David. I thought working with him would be extremely dope.”

Smith represents Lubars’ second major creative hire since accepting his role as Chairman and Chief Creative Officer of BBDO North America in June. Earlier this year, he hired Kara Goodrich from Euro RSCG to serve as a creative director responsible for enhancing the agency’s print efforts.

BBDO New York is part of BBDO Worldwide, the second largest global agency network and the most awarded agency network in the world over the past five years according to The Gunn Report. Clients of BBDO New York include: AOL, Campbell’s, Cingular, DIRECTV, FedEx, Frito-Lay, GE, Gillette, GlaxoSmithKline, Guinness, HBO, MasterFoods, New York Stock Exchange, Office Depot, Pepsi, Pfizer, Pizza Hut, Schering-Plough, Visa and more.

BBDO is part of Omnicom Group, Inc. (NYSE: OMC). Omnicom is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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